Elem Mercadotecnia

Services : Market Research :: Quantitative studies

Studies that requires to measure perception, opinion and likeness of a representative sample of the target market, using polls and structured questionnaires to obtain the information and be able to quantify and analyze the data.

cara a cara

Face to face

It is done in person with the respondent, either in paper or mobile device. To help the respondent and sometime to avoid bias, it is used cards with options to answers.


Studies that require respondents with telephone line access. This kind of studies is faster, but the universe to obtain the sample, is more reduced.


The survey it is provided by programmable and safe internet link and it can be answered by the respondent. .
Dispositivos móviles

Mobile Research

It’s a method of data collection using mobile devices in order to obtain faster results.

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