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Services : Market Research :: Qualitative studies

Is the type of studies that is not possible to prepare a quantitative analysis, instead it study in depth: opinions, motivations and reasons of preferences.

Sesiones de grupo

Focus Group

It’s a small gathering of 6 to 10 people, usually seated in a round table with a moderator to talk about their perceptions, needs and opinions about a particular product or service.
Entrevista a profundidad

In-depth Interviews

It’s another way to get specific information in which only participate the interviewer and the respondent.
Mystery Shopping

Mystery Shopping

A technique used to collect specific information (service received, brands of the store, etc.) by an undercover potential shopper.

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